
The mascot
A steam-topped cloche stands in for the kitchen itself — food, always on its way to the table, always still warm.
The wordmark
Chunky, rounded and a little loud on purpose — built to hold its own on a cup lid or a car hood, wherever the kitchen shows up next.


On packaging
Cup, bag, napkin — the same mark travels across every surface the food actually touches, not just the ones with room to spare.


The palette
A deep, appetite-red base with a mustard accent for contrast — warm enough to read as street food, controlled enough to still look like a system.



